HIGHLIGHTED PROJECT
Tuft + Paw: Content Strategy Roadmap
2024
Role
Lead Strategist,
Creative Lead
Scope
Digital Strategy,
Process Optimization,
Consumer Research,
Creative Mockups
Tools
Similiar Web,
Adobe Photoshop,
Google Decks
Tuft + Paw: Content Strategy Roadmap
This project delivers a comprehensive digital marketing strategy designed to standardize and streamline content creation processes. By identifying key pain points, it outlines a recurring, step-by-step content roadmap that ensures consistency and quality in the client’s content flow. The strategy is supported by detailed customer data and shopper personas, providing actionable insights. Additionally, the project includes optimized workflows and creative mockups, offering a clear vision of how the strategy can be successfully implemented.
A sample report is available upon request.