HIGHLIGHTED PROJECT
Endy: Talking Head Series
2023
Role
Video Lead,
Co-Director,
Producer
Scope
Project Management,
Pre-Prodcution,
Production,
Art Direction
Tools
Adobe Photoshop,
Adobe Premiere,
Adobe After Effects,
Figma,
StudioBinder
Team
Creative Director // Chris Pangan
Producer & Co-Director // Byron Chan
Director of Photography // Daniel Erse
Art Stylist // Natalie Shum
Video Editor // Jessie Daley
Makeup Artist // Lisa Vella
Endy: Talking Head Series
I was responsible for creating evergreen video content designed to educate audiences about the product in a digital-first environment. Recognizing that the content would primarily be delivered through social platforms, the video series was crafted to reflect the preferences and behaviors of our core demographic. Additionally, a French version was produced to effectively engage our Quebec audience and ensure the content resonated regionally.
The video series focused on showcasing key product features and incorporating third-party endorsements to build credibility. As a result of this targeted approach, the campaign achieved an impressive return on ad spend (ROAS) of 26.73 in just one month, significantly enhancing overall ROI.